Yahoo to end paid inclusions program

Yahoo announces it will cease its paid inclusions program at the end of the year.

 

YahooYahoo has announced that its paid inclusions program – where webmasters pay to get their sites quickly spidered in Yahoo – would cease after December 31st 2009.

 

The program has drawn a lot of criticism in the past as it was seen that there was some contradiction in having a supposedly unbiased search engine then allowing people to pay to get included faster and rank higher.

 

Microsoft will soon be taking over Yahoo search results, and it had been widely expected that Yahoo would have to drop the program in due course.

 

Yahoo has said it made the announcement 2 months in advance to allow its customers time to adapt to the transition, and has promised to work closely with its Search Submit advertisers to provide them with other search solutions to help their business.

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