Google confirms Pagerank removal

Further confirmation today that Google has made a decision to no longer display Page Rank to the public.

There have been stories floating around forums like Digital Point for the last week that Google was planning to cease in displaying Page Rank to the general public and in fact had already stopped doing so. This story first broke when it emerged Page Rank had been removed from Google Webmaster tools.

On Wednesday last week it was quietly confirmed by Google employee Susan Moskwa on Google’s webmaster forums who made the following statement:

We’ve been telling people for a long time that they shouldn’t focus on Pagerank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.

Chances are therefore that the little green bar on the Google toolbar is already a good 4 or 5 months out of date.

SEOs that have been relying on Pagerank to determine where to place their links will now have to go away and have a long hard think about where they should be getting their links from in future and the factors that will determine which sites to place links on. It looks like the days of link brokers trading in Pagerank are now at an end.